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Being A Great Pond Builder Doesn't Make The Phone Ring
I'm Laura Reale. My husband, Matt, and I own a pond company outside of Philadelphia, Pennsylvania. Matt is an amazing artist and over the years, we've been recognized as a top pond designer more than once.
But despite our awards, I still struggled to fill our calendar with quality leads. I spent a lot of money on the usual advertising and marketing sources. I'm sure as the owner of a small business, you've tried them too...
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No matter how hard I pushed, none of it worked CONSISTENTLY. Sure, we'd get a lead here and there but it never really clicked.
The frustration of knowing we were missing out on juicy projects in our area was killing me. But it really killed me when...
The frustration of knowing we were missing out on juicy projects in our area was killing me. But it really killed me when...
I Heard That Dreaded Phrase - "I Didn't Know You Did That"
Have you ever had a past customer say, "Oh, I didn't know you did that?"
Have you ever driven past a customer's home only to see another pond contractor parked in their driveway?
Sadly, it's happened to me more than once. Customers thought we only did pond maintenance or that we only built new ponds. When I heard them say it, I just wanted to reach through the phone and grab them by the throat. "How could you not know?!"
The truth is it's not their fault. It's MY fault. I wasn't telling them. Or if I was, I was only sharing it once in a passing conversation.
But everything changed when I made...
Have you ever driven past a customer's home only to see another pond contractor parked in their driveway?
Sadly, it's happened to me more than once. Customers thought we only did pond maintenance or that we only built new ponds. When I heard them say it, I just wanted to reach through the phone and grab them by the throat. "How could you not know?!"
The truth is it's not their fault. It's MY fault. I wasn't telling them. Or if I was, I was only sharing it once in a passing conversation.
But everything changed when I made...
One Simple Marketing Plan Shift
I've always been good about keeping a customer and prospect database. I knew how important it was. After all, every marketing expert will tell you the money is in the list. But I never really used if for much more than an occasional holiday email message.
I began to wonder what would happen if I started using CONSISTENT email messaging.
So each week I began sending my past customers a tip about maintaining their pond and the most amazing thing happened... my phone rang!
That's right, my past customers were discovering that I did things other than what they originally hired us for. In that first year I turned my small database of only 176 names into $69,450 dollars!
Last year I closed 83% of the leads I received from contacts in my database for an extra $171,000 in sales. Today, my past customer and prospect database is my most profitable marketing lead source. It never lets me down.
I began to wonder what would happen if I started using CONSISTENT email messaging.
So each week I began sending my past customers a tip about maintaining their pond and the most amazing thing happened... my phone rang!
That's right, my past customers were discovering that I did things other than what they originally hired us for. In that first year I turned my small database of only 176 names into $69,450 dollars!
Last year I closed 83% of the leads I received from contacts in my database for an extra $171,000 in sales. Today, my past customer and prospect database is my most profitable marketing lead source. It never lets me down.
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"After a month of using Pondtent we were contacted by an existing customer that wanted to add a fountain to their landscape. That one sale more than paid for our year of service. We will surely be renewing our contract!" Alison Biezad - Pondscapes of AZ
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"Laura is on to something. Reaching out to people over and over and on a regular basis is something we haven't done a good job at. Laura is helping us with this and we are getting some good response from people who we would probably never hear from. I am very happy with what Laura and her team are doing for us. If you need help in this area too, I encourage you to reach out to her!" Net Ross - Virginia Water Gardens
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Marketing Relief for Pond Contractors
If you're tired of working too hard at marketing for small returns - or no returns at all - Pondtent is here to make it easy.
Our high-touch approach means we handle your marketing while you make the sales and build the projects.
All our content is Laura Reale, a pond industry expert with years of front-line experience. And you can review everything before it’s sent out. So you'll never need to worry about the quality of tips being sent to your customers.
Our high-touch approach means we handle your marketing while you make the sales and build the projects.
All our content is Laura Reale, a pond industry expert with years of front-line experience. And you can review everything before it’s sent out. So you'll never need to worry about the quality of tips being sent to your customers.
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"Not only is Laura a master of her marketing craft, she knows ponds. Just makes sense to hire someone that understands the product they are marketing." Derek Johnson - JVI Secret Gardens
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"For years, I was so inconsistent with keeping in touch with my existing clients. Writing newsletters and regularly updating social media was usually a task that got put on the backburner. I knew this stuff was important, but I always made excuses not to do them. Now I have Laura with Pondtent keeping my client base updated with my business. I've received nothing but positive response from my clients and many of them show genuine interest with our updated blogs, projects and new changes. I'm so glad I made this decision to hire out this type of marketing and it's already gathering interest and starting to pay dividends. I'll be working with Pondtent for many years to come!" Dan Stanza - Good Earth Outdoor
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Choose From One of Our Monthly Marketing Packages
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The King Koi Package (our most popular) - $500/month
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Weekly Toad Tips - $250/month
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Monthly Spotlight Newsletter - $200/month
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The Social Butterfly - $100/month
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"Pondtent gets my email newsletter out consistently on a monthly basis and I have had numerous positive comments from clients about it. I have netted three jobs from it as well, so the price of the service was paid for long ago. That is called return on investment! Pondtent also emails out weekly tips and it continually lets our clientele know we are always here to help them. Pondtent just takes another busy chore off my to-do list and helps generate income.” Brian Hoagland
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"We don't even have to think about keeping in constant contact with our customers anymore because we know valuable content is being sent to them on a weekly basis! It's easy, and a no brainer if you want to improve and retain your customer relationships without having to do a ton of work yourself! Just sign up and know that Laura is going to take great care of you!" Bradley Blocksom - Pondscapes of Charlotte
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Pondent Generates Incredible ROI For Contractors By...
- Consistently marketing to people who already know, like and trust you
- Making Email Marketing Easy - We do all the work, you make the sales
- Customizing your marketing message to fit your brand and region
“Consistency! The database, if marketed to correctly can be absolute GOLD! Or Mercury!
It is vitally important to sell to your database, that you are solid and consistent business.
I, at first, was being cheap and tried to market to by database myself. Guess what, I'm not a marketer and the consistency was embarrassing!!
It did not portray my company in the light of a company that is reliable and quality. Which is SO important in our industry. I finally pulled the trigger and called Laura!
I can tell you that we get quite a number of previous customers and leads calling us up saying that they have been getting our pond tips and Newsletters and are interested in getting some work done.
It is vitally important to sell to your database, that you are solid and consistent business.
I, at first, was being cheap and tried to market to by database myself. Guess what, I'm not a marketer and the consistency was embarrassing!!
It did not portray my company in the light of a company that is reliable and quality. Which is SO important in our industry. I finally pulled the trigger and called Laura!
I can tell you that we get quite a number of previous customers and leads calling us up saying that they have been getting our pond tips and Newsletters and are interested in getting some work done.
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It's getting towards the end of the year and Pondtent has only been going for about 6 months now but if we ink this final lead, Swim Pond, we will be in to 6 figures from people responding to Pondtent content! That's fun to say! Regardless, we have several 10K worth of work because of Pondtent, and the consistency and quality of Pondtent's marketing is in the process of selling people today, that may not pull the trigger for another 6 months to a year, or maybe next week or tomorrow-but the unrelenting, unobtrusive, quality content ASSURES persistent sales for our company.
What more could you ask for? It's a freaking No-Brainer. Sign up for Pondtent!!” Dave Misterly - AquaLife Ponds |
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